Field notes
Notes from the research and decisions behind MagFlow AI — what we learned from Clay's own users, what things actually cost to run, and why some obvious-sounding features didn't make v1.
Clay's data marketplace is genuinely strong — for companies that raised a Series A and got tech press. Everyone else is working with thinner coverage than the marketing suggests. Here's what we found reading through dozens of real user threads.
MagFlow AI started with plans for personalized video and PDF deliverables, matching feature-for-feature against Clay. Here's why both got cut, and what the effort went into instead.